Beer Innovation: The Topless Beer

360-lid-openUsing technology similiar to pull top from a soup can, Sly Fox Brewing Company has created the first topless beer in North America.

Most people who try the top are a little apprehensive at first for fear that they will cut their lip on the can, but once that subsides, people have been receptive to the new design by allowing them to “enjoy the full aroma and flavor of the beer”.

“Brewers are recognizing the unique value that this innovation has to offer – both to enhance their beers and build stronger brands – and we can’t wait to start seeing it in stores on our other craft beer partner’s cans,” he said.

The idea has been around for a while in Latin American but they are the first to make it available to the US market.  The creators hope that this can take off, though being opposed by certain states with their littering laws.

Link to the original article can be found here.

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