The fine folks over at The Hoppy Ending wrote a great article on how macro breweries are attempting to release beers that are basic craft style into the larger market.
These beers may not be amazing but they are great step in the right direction for the average consumer.
They do a great job of dissecting their advertising and positioning within the market. It’s no surprise that television is involved.
Go take a look at the article here.
Have a good Tuesday!